FourthWall Media, formerly known as Biap, Inc., is the leading provider of interactive television and advanced advertising solutions. We focus on breaking through the “fourth wall”—that invisible barrier standing between a TV audience, and programmers and advertisers.

FourthWall has played a pivotal role in the growth and development of interactive television, advanced advertising and the advancement of critical industry specifications with the first deployed EBIF platform. Now, as the market moves from theory to scale, it is critical that our brand accurately captures what we do: break through barriers that stand between television audiences and the advertisers and programmers who need to reach them.

The era of talking at viewers is rapidly evolving into the era of talking with viewers. Programmers and advertisers must break through the ‘fourth wall’ and strike up conversations with their audiences. FourthWall Media provides the advertising, programming and technology engine of this rapidly evolving ecosystem to deliver creative solutions for audience engagement and measurement.

FourthWall Media has established a strong track record for delivering rich interactive services to nearly 25 million set-top boxes, across multiple platforms, operators, products, and geographies. The company’s partners are among the largest and most influential in the industry at every level, and include Time Warner Cable, DISH Network, and several smaller operators FourthWall also collaborates with major consumer brands such as eBay and NBC Olympics to develop compelling interactive program content. This experience is unparalleled in the industry and gives the company and its partners a competitive edge.

FourthWall Media is focused on putting technology at the service of creativity to unleash a revolution in interactive TV.

While we have robust, comprehensive EBIF technology and applications, it is our creativity and vision that are most important to driving an explosion of new advertising and programming concepts. It’s our goal to be seen as the Pixar of the interactive television industry by delivering on-screen content that delights the consumer, generates revenue for operators and programmers, and delivers valuable audiences to advertisers.

FourthWall Media, formerly known as Biap, is a multiple Emmy-nominated, industry leader helping to drive the creative revolution in interactive television. Our products and technology, which include advanced advertising, consumer applications, and an ETV platform on which they run, are distributed through Time Warner Cable, Comcast Media Center, DISH Network, and several smaller MSOs, and they have been deployed in more than 24 million set-top boxes. FourthWall Media’s solutions include Ad Widgets^®, TV Widgets^®, and other in-programming innovations that offer marketers and programmers breakthrough tools for engaging audiences with one-to-one messages, while also extending subscriber loyalty and delivering detailed measurement and reporting. The company, holder of numerous patents, is responsible for eBay on TV, Yellow Pages on TV, Fantasy Sports Trackers, and PiTV – local information with hyperpersonalization. These products are developed to the latest EBIF and SCTE-130 specifications, and our ETV platform runs on Cisco, Motorola, and Tru2Way equipment. FourthWall Media is headquartered in Plano, Texas, with R&D in Dulles, Virginia.