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In The News
12/13/2011
Motorola Mobility Licenses FourthWall's EBIF, Mobile Device Software
Motorola Mobility Licenses FourthWall's EBIF, Mobile Device Software
Motorola Package Interactive TV Technology With Medios Service Management Suite
By Todd Spangler

Motorola Mobility struck a deal with FourthWall Media to use FourthWall's Enhanced TV Binary Interchange Format-based interactive TV platform for its set-tops as well as FourthWall's AirCommand solution for connecting mobile devices to EBIF set-tops.

Financial terms of the deal were not disclosed. Motorola will package the FourthWall software into the Motorola Medios multiscreen service management software for MSOs.

FourthWall's AirCommand is a set of cloud-based services connecting mobile devices, such as smartphones and tablets, to EBIF-enabled set-tops. Potential applications include remote DVR programming; the ability to view video-on-demand titles on a device and play them on TV; and social media applications between mobile devices and set-tops.

FourthWall touted the deal as giving it EBIF coverage on both major cable set-top platforms deployed in the U.S., by adding Motorola to its EBIF software solutions for Cisco Systems. CableLabs' EBIF specification is designed to provide interactive features to even the lowest-powered set-tops currently in use.

"Working with Motorola, we are connecting this broad EBIF-enabled footprint to their Android-powered devices through AirCommand," FourthWall CEO Tim Peters said in a statement. "We look forward to a productive relationship with Motorola and collaborating on our cross-platform products that expand the Motorola Medios service."

Plano, Texas-based FourthWall's products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Bright House Networks, Rovi, Dish Network and others.