Ready to Make Your Ads Interactive?
FourthWall Media will work with you to determine the best Ad Widget templates for your advertising campaign that will support your campaign goals, making your communication as successful as possible.
Once you’ve chosen a template, creative assets are entered into the Ad Widgets Console and your customized Ad Widget is instantiated and bound to your :30 spot. That’s it. You now have a fully interactive commercial with an embedded EBIF application for engaging viewers and collecting metrics.
The Benefits of an Interactive Campaign:
- Because interactivity is bound to the spot itself, no complicated time synching is required.
- Spots follow the normal ad trafficking, insertion, and play out processes used today.
- When your spot airs, EBIF-enabled boxes reveal the interactive features and capture all response metrics.
- Once your campaign is active, metrics are collected and insights delivered.
- Adjustments can be made mid-flight so you can test creative and optimize campaign results.
