We applaud FourthWall Media’s interactive television application… They are enabling buyers and sellers to operate more efficiently, while extending the eBay platform."
-Greg Isaacs,
Director of eBay’s Developers Program
on TV's first cross-platform application
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In The News
5/5/2010
FourthWall Media in Interactive TV Advertising Deal with Axesa Servicios de Informacion
FourthWall Media in Interactive TV Advertising Deal with Axesa Servicios de Informacion
By Tracy Swedlow

In other FourthWall Media news: The company has announced a deal with Yellow Pages and local search service provider, Axesa Servicios de Informacion, to launch interactive TV advertising on FourthWall's Yellow Pages on TV application on OneLink. Axesa will not only provide listings data, FourthWall says, but will sell interactive advertising to local businesses on its online Yellow Pages directory, SuperPagesPR.com. "OneLink viewers will be able to access Yellow Pages on TV with their regular digital cable remote," FourthWall explains in its press materials. "Clicking on a banner ad will bring viewers to a micro-site where they can get more information about the company, product or service; and choose to be contacted by the company. Viewers will also have the ability to connect directly with the advertiser via phone using the 'Click-to-Call' feature."