Plano, TX, March 30 - BIAP Inc., the leading provider of elements essential to the successful implementation of EBIF (Enhanced Binary Interchange Format), today announced multiple demonstrations at the 2009 National Cable Television Association (NCTA) Convention of their Platform and User Agent, BIAP Ad Widgets and BIAP TV Widgets (applications). Not only will attendees in Washington D.C. be able to see various elements of EBIF running in the BIAP booth itself, but they will also find demonstrations available in partner company booths around the floor, indicated by the signs, “EBIF AT WORK.”

BIAP has successfully deployed a BIAP Platform and User Agent in all digital homes in several markets, enabling all levels of set top boxes, including those with very low memory. In those markets, numerous applications have been deployed. At the NCTA, BIAP will be running demonstrations of all of these elements as well as BIAP Ad Widgets. Ad Widgets is an EBIF and SCTE 130 standards-based end-to-end interactive advertising system, which can handle campaign management, delivery, viewer measurement and more.

Attendees can see all of these elements in the BIAP booth (booth CableNet #136) inside the Cable Labs Pod. They will also be able to see some or all of these same elements in the booths of Concurrent (Grand Hyatt Washington 1000 H Street NW), Comcast Media Center’s HITS AxIS demo (“The Lofts on Fast Lane” at Broadband Nation), itaas (#1401), Macrovision (#1605) and Unisoft (CableNet #136) and also at the CableNet Advanced Advertising display (CableNet #136).

“EBIF is poised to begin a broad rollout across the cable landscape,” said Tim Peters, BIAP CEO. “Our groundbreaking market-wide launches in all digital boxes, even those with low memory, have demonstrated to the industry that the EBIF standard is viable and will open the door to a new way of enhancing television, especially on the ad sales front.

We are very pleased that other companies want to participate with us in making available a complete portfolio of tools for the cable industry. Look for the yellow signs that say, ‘EBIF AT WORK’ as you walk around the floor of the convention and see how the future can work.”

About BIAP

BIAP (Broadband Interactive Applications) supplies the cable industry with an EBIF Platform for Cisco, Motorola and Tru2Way, as well as AdWidgets and TVWidgets. Ad Widgets is an EBIF and SCTE-130 standards-based end-to-end interactive advertising system, from campaign management to delivery to viewer measurement. TV Widgets is a suite of compelling interactive applications such as eBay on TV, Fantasy Football, Yellow Pages on TV and PiTV, a local information service that can be highly personalized. BIAP’s products are currently available on 24 million set top boxes principally with Time Warner Cable and DISH Network. BIAP has received numerous patents for its technology and multiple Emmy nominations for its interactive television applications. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia.

Contact: Ellen Cooper, ellencooper@biap.com

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