Information is power, and AdAim Audience Measurement Suite^TM is here to offer you more power than ever before. Leveraging census-level measurement of audience activities and innovative analytic technologies, AdAim delivers what ad buyers, network programmers, and service providers need to know. In the complex new world of multi-screen audience fragmentation, AdAim is the indispensible tool.

The AdAim Data Aggregator is what makes census-level measurement and reporting of all audience activity on all set-top boxes not only possible, but practical, reliable and effectively transparent to the operator’s network.

The AdAim Audience Analytics applies a unique blend of artificial intelligence and statistical analysis to turn your data into powerful insights into viewership behavior throughout a programming schedule.

No more guesswork. Traditional audience sampling has now become accurate, census-level metrics and analysis – all thanks to powerful audience behavior insights and flow-based audience segmentation.

Of course, audience measurement and analysis is only half of the story. AdAim Behavioral Profiling is what actually interprets viewer activity so you can model and better understand each and every viewer. FourthWall Media’s exclusive, EBIF-based behavioral profiling technology gives unprecedented insight into viewer demographics, psychographics, programming preferences, activity interests and purchase intent – all while protecting viewer privacy.

In fact, AdAim can use these behavior profiles to target interactive AdWidgets^®, TVWidget^® banner ads, or linear advertising right on the viewer’s set-top box, which means their profile data never leaves even leaves their home.

Profile data can also be synthesized with household information from external data providers. AdAim produces extremely detailed and actionable information and then provides it to operators’ other advanced advertising systems through a standard SCTE-130 subscriber information interface (SIS).

AdAim Audience Tracking and Prediction is where it all comes together. Combining AdAim audience profile information with AdAim audience metrics and flow analytics, this is what allows you to track and predict future programming viewership by audience segment as it flows through the programming grid over time.

Want to know exactly where to put your advertising dollars on Thursday night… to reach the most males… age 18-25… who make $80 to $100K… who happen to be Dallas Cowboys fans… AND who’ve expressed an intent to purchase a new truck? Want to track the accuracy of those predictions on Friday morning?

AdAim does that.