FourthWall Media provides the tools to facilitate the interactive TV ad sales process, including a comprehensive Flash presentation to highlight each Ad Widget type, as well as interactive demonstration clips across multiple advertising categories.

From the standpoint of the agency or advertiser, the initiation of the media placement process is unchanged. It begins with a sales order, including campaign details, and the TV commercial or commercials to which the Ad Widgets will be bound.

Using requirements captured in the sales order, the Ad Widgets Manager is used to administer the process. Order information is entered first, and then the actual Ad Widgets can be created.