Report
One of the most powerful features Ad Widgets® offers is information, and the Reports function of the Ad Widgets Manager is what turns information into powerful insights. Data collected on the set-top box with the Ad Widgets System is stored and prepared in accordance with the Cable Privacy Act. The data is made anonymous and reported in aggregate so that insights can be delivered to the advertiser, while preserving subscriber privacy.
Every Ad Widget created by FourthWall Media contains meta-information that can be used for measurement and reporting. That means how a viewer interacts with an ad and even automated events such as display timeouts can be tracked, stored, analyzed, and reported to the operator by the Ad Widgets Manager.
The Report function of the Ad Widgets Manager provides the operator detailed standard reports in three categories: Metrics Reports, Fulfillment Reports, and System Reports.
Metrics Reports
All the reports in this group provide insights into the viewership of and response to a specific ad. We offer nine different kinds of Metrics Reports:
- Spot Metrics Summary
- Detailed Spot Metrics
- Spot Run Metrics
- Spot Metrics Comparison
- Spot Metrics History
- Voting & Polling Metrics
- Ad Widgets Behavior Analysis
- Microsite Behavior Analysis
Fulfillment Reports
For RFI, T-Commerce, Click-to-Call, and other Ad Widget types that result in follow-up with subscribers, these reports provide appropriate contact information. These reports are generated at least every 24 hours and are provided to the advertiser or designated fulfillment house. There are two standard types of Fulfillment Reports:
- Daily Fulfillment
- Fulfillment Summary
- Click-to-Call Fulfillment
System Reports
System Reports detail operator system activity over a specified interval of time. They include several types of daily, monthly, and yearly reports that monitor the health and value of the Ad Widgets System. The System Reports offered are:
- System Spot Activity
- System Spot Run History
Historical Analysis Reports
These reports detail operator system activity over specific time intervals. They include several types of daily, monthly and yearly views to monitor the health and value of Ad Widgets to the operator. These reports also provide insight to media salespeople regarding the design and optimization of interactive campaigns. The System Reports include:
- System Spot Activity
- System Spot Run History
- Reach Analysis
- Engagement Analysis
- Response Analysis
