Ad Widgets is an addressable interactive advertising solution for television using robust, high-reliability technology. Leveraging industry specifications such as EBIF and SCTE-130, Ad Widgets deliver a growing suite of advanced advertising applications and data that marketers can leverage to drive sales. These include Billboards, Voting & Polling, Request for Information, Click-to-Call, VOD Telescoping, Microsites, MSO Cross-Sell/Up-Sell, and T-Commerce.

FourthWall’s Ad Widgets fit with your current advertising workflow and head-end infrastructure. We call our operator interface the Ad Widgets Manager; it lets you easily manage interactive campaign ordering, overlay creation, targeting, binding, and reporting.

The Ad Widgets System is scalable and can enable interactivity across your footprint. Thanks to the power of open standards, it’s future compatible, too. It enables and supports local and national ad campaigns, and integrates with SCTE-130 advanced advertising systems.

Ad Widgets is launched and operational. To see how easy it is for media sales to create interactive spots with the Ad Widgets Manager, or learn more about how FourthWall Media worked with industry partners to ensure the successful integration of these advanced services across the video delivery value chain, click the links below.

• Click here to request our Ad Widgets How-To Video to view actual footage of the tool.
  
  
• Click here to request our Pipe Cleaning Case Study.