Advanced Advertising
Advanced advertising offers precision targeting, engages consumers, augments cable and network advertising inventory, and provides accountability. It creates new revenue streams and fuels growth potential for video operators. With FourthWall Media's suite of interactive advanced advertising applications, you can capture these opportunities now.
Advanced Advertising You Can Launch Today
FourthWall Media's Ad Widgets® are the comprehensive, standards-based solution for implementing advanced advertising on television today. Thanks to Ad Widgets, you can integrate targeted messages to :30 second commercials in a way that works seamlessly with your existing campaign management and digital ad insertion systems.
Start benefiting now from advanced advertising functions like Billboards, Requests for Information (RFIs), Click-to-Call, Voting & Polling, Telescoping to Video on Demand, Microsites and T-commerce.
Engage Consumers and Increase Sales Today:
- Voting and Polling – Better understand your customers so you can make competitive improvements to your products and services.
- RFIs – Inform customers about product features, capture leads and drive sales.
- Click-to-Call – Have immediate engagement with customers so you can sell more products.
- Telescoping to VOD – Use long-form messaging to increase brand engagement and drive loyalty.
- Increase the value of cable and network advertising – Interactive advanced advertising on TV can increase the value of current cable advertising by a lift of over 24%. When incorporating geo and behavioral targeting, the lift can be 80%–120%.
- Deliver the right message to the right audience. Detailed targeting and addressable capabilities maximize viewer response and increase advertising ROI.
- Capture extensive behavioral and performance measurements. In-depth metrics, fulfillment, system, and historical analysis reports provide marketplace insights in near real time.
- Ad Widgets are future-compatible. Owing to the power of open standards, Ad Widgets enable and support national ad campaigns and can integrate with any SCTE-130-compliant advanced advertising system.
