FourthWall Media is an active participant in the interactive television industry and the joint efforts taking place across the ecosystem to assemble an advanced digital media infrastructure for TV. Across our product lines FourthWall embraces the standards, specifications, and communities that are necessary to delivering a coherent package to digital set-top boxes across the country.

The cornerstone of our product offering is the CableLabs OpenCable ETV Specification that defines the EBIF application content format. We faithfully implement the EBIF specification in our platform, and leverage the specification across our widgets. Our widgets also run on the tru2way Java-based technology platform. Combined, EBIF and tru2way are the key enabling technologies critical to US distribution.

FourthWall Media’s Ad Widgets System delivers interactivity to the :30 spot. The system is built upon the SCTE 130 standard interfaces that define a unified advanced advertising platform. SCTE 130 is another crucial ecosystem building block, and FourthWall recognizes its role and importance to the success of the industry.

FourthWall Media also supports the OEDN (OCAP/EBIF Developer Network) community that fosters awareness, standards, and their adoption for ITV and ETV developers. We provide our EBIF User Agent and look forward to engaging more in the years to come.