Transitions in any industry make people anxious and are fertile breeding grounds for misinformation. This is why we're delighted to say that we enthusiastically embrace the standards that deliver the reach we've all dreamed of. We fully support EBIF, the breakthrough industry specification from CableLabs, and SCTE-130, the standard for advanced advertising systems. And we're committed to keeping our products and technology in sync with the industry as these powerful specifications evolve. That's how we became one of the leading EBIF user agent providers, and we're really proud of it.