About

FourthWall Media® is the leading provider of television data services, interactive television technologies, and advanced advertising solutions that unlock the power of Big Data for TV. We focus on breaking through the “fourth wall”—that invisible barrier standing between a TV audience, and the programmers and advertisers wanting to reach them.

FourthWall Media has established a strong track record for delivering interactive services and technologies to millions of set-top boxes, across multiple platforms, operators, products, and geographies. The company’s customers and partners are among the largest and most influential in the industry and use a range of products and services, including set-top box data collection that makes valuable television analytics and programmatic advertising platforms possible.

MASSIVEDATA – Much More than Cable Technology

To service demand for measureable, actionable television services, FourthWall Media created its MassiveData® division to collect, process, analyze, and distribute television viewership data.  The MassiveData TVPanel™ is the largest independent source of cable television viewing data from millions of homes in geographically dispersed markets around the United States. MassiveData’s matchable, non-aggregated dataset enables precise metrics and analytics that maximize advertising effectiveness and create better programming and scheduling choices for today’s complex media platforms. MassiveData offers a range of audience measurement services that allow ad agencies, marketers, programmers and schedulers the ability to better predict consumer behavior, validate the predictions over time, and employ marketing dollars more effectively.

Team

Timothy Peters, Chief Executive Officer
Tim's twenty years of experience in the Information Services arena brought him to FourthWall Media to build a team to bring innovative artificial intelligence and data collection software to the Advanced Advertising market.

In 1985, Tim founded the Information Express Company, which delivered localized search engines for Bell Yellow Pages companies.  Then, in 1988 he founded his second company, Source Media, Inc, where he served as CEO, Chairman of the Board, and Director of Holdings from 1988 through 1999.

At Source Media, Information Services came to life in 1996 through Interactive Applications on television, telephone and PC.  Source Media went public in 1996 and was listed on the NASDAQ.  Liberate Technology realized the value of the Interactive TV software and acquired the technology in 1999.  Tim retired as Chairman from Source Media, and then returned in 2001 as part of the FourthWall family.  Now, as CEO of FourthWall Media, Tim has again nurtured a technological idea into the rapidly growing Advanced Advertising market.

Tim graduated with a Bachelor of Science from Eastern Illinois University, and received his MBA from the University of Denver.

M. Ellen Dudar, Chief Product Officer, Co-Founder
As Chief Product Officer and co-founder of FourthWall Media, Ellen Dudar has pioneered advanced services for television including the collection of ultra-precise viewership data, the Ad Widgets® system for inserting interactive overlays on 30-second spots, and several Emmy-nominated interactive applications. Ellen works with industry leaders to identify trends, align the FourthWall products with the needs of the marketplace, and position the company within the rapidly evolving television ecosystem.

Prior to founding FourthWall, Ellen worked as a technical manager in Oracle's System Performance Group, providing direction to critical accounts in the areas of system architecture design, database design, capacity planning, and performance management.  Ellen also worked for Lockheed Martin as an application architect, and PRC Inc. as a software development manager on the International Space Station.

Ellen holds a B.A in computer science from the University of St. Thomas, with graduate studies in business administration at Rice University's Jesse H. Jones Graduate School of Management.

Dr. Louis Slothouber, Chief Scientist, Co-Founder
Louis has more than thirty years of experience in large-scale software development, focused on the integration of artificial intelligence technology into mainstream applications and big data analytics. Credited with over twenty US and international patents (pending), Louis is responsible for the research and development of new technologies for the company.

Before co-founding FourthWall Media, Louis was the computer scientist for StarNine Technologies, acquired by Quarterdeck Corp., where he worked on the leading edge of software design and development that evolved into the Web and e-commerce. Prior to this, Louis held a position as assistant professor of computer science at the University of Houston, where he investigated the synthesis of artificial intelligence and programming language complier technologies. Louis holds a Ph.D. in computer science from the College of William and Mary, in Virginia.

Dr. Aaron Ye, Chief Technology Officer
With more than twenty-six years experience in the area of broadband video and data networks, interactive television technologies, and big data analytics, Aaron is responsible for the overall technology vision of the company.

A veteran of the industry, Aaron has been involved in many aspects of interactive media and technology. Prior to joining FourthWall Media, Aaron co-founded a targeted Internet advertising portal company, where he led the development of personalized targeting technology, a combination of a sophisticated back-end content management system and profiling scheme. Aaron was also the Chief Architect for Americast/Disney TeleVentures, a joint venture of Disney and five major telcos. While there, he oversaw the design and architecture of a broadband digital video and data delivery platform over multiple carrier networks. Aaron was one of the original inventors of the interactive television technology now known as Liberate Compact Platform (part of Comcast video software).

J. Lamont Hall, Chief Financial Officer
Monte Hall has over twenty years experience in senior financial roles with rapidly growing companies in the telecom and technology space, ranging in size from startup companies to publicly traded corporations.  As Chief Financial Officer, Monte is responsible for the accounting, financial reporting, human resources, risk management, and legal functions for the company.

Prior to joining FourthWall Media, he was Chief Financial Officer of Teleglobe Business Solutions, a worldwide provider of commercial telecommunications, data and Internet services.  Previously, he was VP-Controller of mobile accessory manufacturer Mobility Electronics, now known as iGo (NAS:IGOI).  Earlier in his career, Monte was Vice President-Finance of wireless telecom hardware manufacturer Alliance Telecommunications, Inc.  He is a certified public accountant and began his career with the Big Four public accounting firm of Ernst & Young.  He holds a bachelor’s degree in business administration from Texas A&M University.

Michael Israel, Chief Operating Officer
Mike has worked for FourthWall for over a decade. As Chief Operating Officer Mike is responsible for all aspects of business operations including product deployment and support, IT, MIS and business planning. He brings over 35 years of management experience in the telecommunications and software development industries.  Using his career experiences in marketing, product management, business development, and general management, Mike has a reputation for quickly growing companies and organizations, while improving profitability and maximizing efficiency.

Prior to joining FourthWall, Mike held several executive level roles with Liberate Technologies, including responsibilities for: business planning, professional services, and integration of acquired companies and technologies.  Prior to Liberate Technologies, Mike was General Manager of Source Media’s Virtual Modem (an interactive television platform).  Earlier in his career, Mike worked for Ameritech where he held positions with responsibility for product management and business development.

Mike graduated Lake Erie University with a B.S degree in Marketing/Business Administration.

William Feininger, President, MassiveData®, a division of FourthWall Media
Bill joined FourthWall Media® in May of 2010 as the General Manager and Senior Vice President of MassiveData.  He has since assumed the title of President of this important division overseeing all media measurement activities including business planning, product management, data distribution and strategic partnerships.

Prior to joining FourthWall Media, Bill held various positions at Nielsen, including Vice President, Technical Strategy & Development.  In this role, he was responsible for developing the technical strategy and business relationships with various companies, standards bodies and industry consortiums.  These engagements had a specific emphasis on interactive television services, video-on-demand and digital video recorder technologies with regard to data collection and audience measurement.  Bill also worked as the Principal Engineer in the desktop LAN group at PictureTel Corp. and as a Senior Engineering Manager at Data Translation, Inc.  In his work Bill has been awarded a dozen patents.

Bill is a member of professional associations including, The Institute of Electrical and Electronics Engineers (IEEE), The Society of Cable Television Engineers (SCTE), CTAM, Consumer Electronics Association, and he has been a contributor to ATSC/DASE (T3/S17), CableLabs and Interactive Television Alliance.  He holds a BSCS from SUNY and an MSCS from Fitchburg State College.

Board

Winston J. Churchill – Chairman
SCP Partners

Win Churchill is managing general partner of SCP Partners, a Philadelphia based venture capital firm with more than $1 billion under management that he founded in 1996.  Prior to starting SCP, he was a managing partner of a private investment firm that specialized in leveraged buyouts on behalf of Bessemer Securities Corporation and practiced law at the Philadelphia firm of Saul, Ewing, Remick & Saul.

In addition to serving as FourthWall Media’s chairman, he is trustee of Fordham University, Georgetown University, Immaculata University, American Friends of New College, Oxford, England, The Gesu School and Young Scholars Charter School. He holds a B.S. in Physics from Fordham University, an M.A. in Economics from Oxford University where he studied as a Rhodes Scholar, and a J.D. degree from Yale Law School.

Roger Carolin
SCP Partners

Roger Carolin is a Venture Partner at SCP Partners and has over twenty years experience in technology related businesses.  Prior to joining SCP, Roger was co-founder and CEO of CFM Technologies, Inc., a successful semiconductor equipment company that went public in 1996 and was subsequently sold to Mattson Technology, Inc.  Before CFM, Roger worked in the defense and aerospace industries in high-speed digital systems development at Honeywell and General Electric.  He is a director of Amkor Technology, Inc. (Nasdaq: AMKR), FourthWall Media, and Aviom.  Roger received his B.S. in electrical engineering from Duke University and his M.B.A. from Harvard Business School.

John Jaggers
Sevin Rosen Funds

John Jaggers joined Sevin Rosen Funds in 1988, attracted by the firm’s top-tier reputation and success in building substantial companies from its first two funds.  He currently serves as SR Fund’s managing general partner. Before joining SR Funds, John worked with small, rapidly-growing technology companies at Rotan Mosle, providing venture capital and corporate finance services.  John also has experience as a design and software engineer. Since 1993, he has acted as the firm's administrative general partner working through the financial, legal, and administrative details associated with each deal, and in 2006 became managing general partner.  John received his B.A. and Masters in Electrical Engineering from Rice University, and his M.B.A. from Harvard Business School

Michael C. Boyd
Mike Boyd co-founded QVC Network, Inc., a cable television retailer with over 6,000 employees whose sales rose during his employment to over $1.3 billion annually, and served as President and director of QVC from 1986 until his retirement in 1994.  Subsequently, he was founder, President and director of TeleSpectrum Worldwide, Inc., and has significant experience in the direct response industry having held senior positions at Franklin Mint and Lillian Vernon Corporation.

Mike serves as Chairman and CEO of Longport, Inc., a medical technology company that specializes in high-resolution imaging. He also serves on the Board of Directors of cable television retailer HSN.  He is a member of the governing boards of Penn Mutual Insurance Company, the Greentree Perpetual Assurance Company, Altura International, TCIM Services, and Smoke Stoppers, Inc.

Timothy Peters
Tim's twenty years of experience in the Information Services arena brought him to FourthWall Media to build a team to bring innovative artificial intelligence and data collection software to the Advanced Advertising market.

In 1985, Tim founded the Information Express Company, which delivered localized search engines for Bell Yellow Pages companies.  Then, in 1988 he founded his second company, Source Media, Inc, where he served as CEO, Chairman of the Board, and Director of Holdings from 1988 through 1999.

At Source Media, Information Services came to life in 1996 through Interactive Applications on television, telephone and PC.  Source Media went public in 1996 and was listed on the NASDAQ.  Liberate Technology realized the value of the Interactive TV software and acquired the technology in 1999.  Tim retired as Chairman from Source Media, and then returned in 2001 as part of the FourthWall family.  Now, as CEO of FourthWall Media, Tim has again nurtured a technological idea into the rapidly growing Advanced Advertising market.

Tim graduated with a Bachelor of Science from Eastern Illinois University, and received his MBA from the University of Denver.

Dr. Louis Slothouber
Louis has more than thirty years of experience in large-scale software development, focused on the integration of artificial intelligence technology into mainstream applications and big data analytics. Credited with over twenty US and international patents (pending), Louis is responsible for the research and development of new technologies for the company.

Before co-founding FourthWall Media, Louis was the computer scientist for StarNine Technologies, acquired by Quarterdeck Corp., where he worked on the leading edge of software design and development that evolved into the Web and e-commerce. Prior to this, Louis held a position as assistant professor of computer science at the University of Houston, where he investigated the synthesis of artificial intelligence and programming language complier technologies. Louis holds a Ph.D. in computer science from the College of William and Mary, in Virginia.

Our Customers

“Partnering with FourthWall Media to produce the Mavs Team Widget is great for us.
We believe in the future of interactive television.”

- Mark Cuban, Dallas Mavericks owner 
on building the Mavericks Team Widget

“The buyergraphic approach to media has quickly gained favor with advertisers who seek to drive revenue and improve the return of each and every dollar spent on advertising. We continue to invest in methodologies, new solutions and collaborate with innovative companies like FourthWall to improve the benefits of our offerings. The alliance with FourthWall provides better reliability, stability and predictability to our clients.”
Mike Nazzaro, CEO, Nielsen Catalina Solutions
“What our relationship with FourthWall Media allows is access to a large stream of near real time set top box data. This data stream can be matched with individual voter information allowing Smart Media to know what specific programs voters prefer to view and when. It’s truly a revolutionary step for Smart Media and the political media buying industry, one that will bring a high degree of certainty to the media planning and programming decisions we make on behalf of our clients.”
Kyle Roberts, CEO, Smart Media Group
“With paid media, there is a huge opportunity to use data to be more targeted and efficient. We can save our clients substantial sums of money by optimizing their media buys, which is especially important for donor-supported organizations. FourthWall is exciting because it will mean more granular data, a faster turnaround time for our clients, and greater access to our services for small organizations and down-ticket races.”
Derek Turner, Director of Media Analytics, BlueLabs
“AMG is pleased to have entered into this agreement with FourthWall Media. We leveraged set-top box data and DVR data in 2012 to reach our audience by placing the right ads on the right programs. With FourthWall’s dynamic and granular data we are offering the same capabilities to consumer marketers who have been clamoring for better insights into their target audiences along with better efficiency in their media buys.”
Chauncey McLean, Analytics Media Group (AMG) COO
“Television continues to be campaigns’ dominant communications medium, but it has typically been the least data-driven. Integrating FourthWall’s exclusive data with Deep Root’s unique blended media database will help campaigns target their paid media in a far more effective way than they had previously.”
Alex Lundry, Co-founder of DRA
“If you look at campaigns and issue advocacy pushes, TV spend will generally represent 50-80% of budget, and yet the status quo is a surprising inability to ensure our TV creative is effective, and an inability to truly target our buys to segments in our vote file. FourthWall data will allow us to talk to the different segments of voters we have always seen in our vote files, but unable to target effectively on TV.”
Brian Stobie, Partner at 0ptimus.
"Simulmedia will use FourthWall data in combination with multiple other data sources…… enabling us to improve the value of the television inventory. That FourthWall Media provides demographic as well as second-by-second set top box viewing data will be invaluable in helping Simulmedia's media inventory partners increase yield and drive incremental revenue."
Dave Morgan, Simulmedia's founder and CEO
“Being able to target the right message to the right home is the single biggest opportunity awaiting the television advertising industry. Cable operators further benefit as they use significant local inventory for marketing their own products to existing subscribers. In a study we recently completed, examining 144 cable operator marketing campaigns covering an 18 month period, we found that ads that targeted their message to the right subscribers got a 70% better conversion rate than their overall campaign results.”
Seth Haberman, CEO of Visible World
“EBIF is driving advanced applications and services that are important to consumers and to Charter. We’re pleased to have successfully deployed FourthWall’s EBIF platform to our customers with Cisco set-tops and to have achieved this important milestone. Concurrent and FourthWall Media were key to our successful deployment and delivery of a universal platform to advertisers and programmers.”
Jim Heneghan, President, Charter Media