Founded to Change the Way the TV Ecosystem Thinks About TV.
Before it was cool, we wrote software to collect viewership data from set top boxes. Now we collect and process hundreds of millions of viewing events every day from 2 million homes and almost 10 million set top boxes sourced from more than a dozen distribution partners.
Next, we created a PII-protecting matching system so we could understand more about audience composition. Today we visualize custom audiences with a click, and seamlessly match demographic data with the largest 3rd party data providers, as well as customers' 1st party data.
Then, we developed the MassiveData® DMP, a platform to process, merge and manage all of this data. And every day, 24/7, data from dozens of sources hums along, being ingested, normalized and turned into flexible, valuable, and actionable outputs.
Finally, we wanted answers, so we built the Reveal Analytics Platform, powered by years of historic data and our MassiveData® DMP. Now we and our distributor, programming, and marketing partners can easily answer the most valuable viewership, audience, and advertising questions in just a few minutes.
All of this is so our partners and customers in the TV and media ecosystems have the right tools to gain insights, leverage their knowledge, and grow their businesses.