Advertising agencies, and the clients they work for, have three basic needs related to their television advertising dollars.  They need to target the right message to the right audience. They need to demonstrate an ROI on their advertising dollars. And they need to optimize their marketing dollars through efficiencies and buying leverage.

FourthWall’s MassiveData® division provides three critical, state-of-the-art products that satisfy these needs.  They are TVPanel, TVMatch, and TVVerify.


TVPanel™ is the largest independent source of US cable television viewing data delivering millions of homes in geographically dispersed markets around the United States. The panel consists of non-aggregated data with a high degree of granularity enabling a new breed of hyper-precise services for TV. The TVPanel data is collected from a broad range of cable operators and is anonymized in compliance with industry privacy regulations while being fully matchable to third-party datasets. MassiveData does not receive any Personally Identifiable Information (PII) in the data collection process so the TVPanel is fully PII protected.


TVMatch™ allows the panel data to be connected to other datasets in a privacy-preserving way to make it even more meaningful. In conjunction with safe-haven data partners, Acxiom and Experian, TVMatch connects first-party CRM and loyalty card data and third-party data from a multitude of sources to the TV Panel’s second-by-second television viewing data. The result is a rich set of anonymized household viewing profiles.

Being able to match your target audiences to the precise television programs they watch is a huge step forward in the media buying and planning world.  And MassiveData can do it for you today with TVMatch.


TVVerify™ empowers agencies and advertisers with a tool to verify the airing and performance of their television advertising campaigns. TVVerify can confirm that an ad was run according to the planned media schedule. It can also track ad exposures by demographic attributes, or any other custom attributes provided.  And it can report engagement data by tracking tune-ins and tune-outs down to the second. TVVerify allows advertisers to manage campaign performance through Key Performance Indicators (KPI) that they can monitor over time.

Our Customers

“Partnering with FourthWall Media to produce the Mavs Team Widget is great for us.
We believe in the future of interactive television.”

- Mark Cuban, Dallas Mavericks owner 
on building the Mavericks Team Widget

“The buyergraphic approach to media has quickly gained favor with advertisers who seek to drive revenue and improve the return of each and every dollar spent on advertising. We continue to invest in methodologies, new solutions and collaborate with innovative companies like FourthWall to improve the benefits of our offerings. The alliance with FourthWall provides better reliability, stability and predictability to our clients.”
Mike Nazzaro, CEO, Nielsen Catalina Solutions
“What our relationship with FourthWall Media allows is access to a large stream of near real time set top box data. This data stream can be matched with individual voter information allowing Smart Media to know what specific programs voters prefer to view and when. It’s truly a revolutionary step for Smart Media and the political media buying industry, one that will bring a high degree of certainty to the media planning and programming decisions we make on behalf of our clients.”
Kyle Roberts, CEO, Smart Media Group
“With paid media, there is a huge opportunity to use data to be more targeted and efficient. We can save our clients substantial sums of money by optimizing their media buys, which is especially important for donor-supported organizations. FourthWall is exciting because it will mean more granular data, a faster turnaround time for our clients, and greater access to our services for small organizations and down-ticket races.”
Derek Turner, Director of Media Analytics, BlueLabs
“AMG is pleased to have entered into this agreement with FourthWall Media. We leveraged set-top box data and DVR data in 2012 to reach our audience by placing the right ads on the right programs. With FourthWall’s dynamic and granular data we are offering the same capabilities to consumer marketers who have been clamoring for better insights into their target audiences along with better efficiency in their media buys.”
Chauncey McLean, Analytics Media Group (AMG) COO
“Television continues to be campaigns’ dominant communications medium, but it has typically been the least data-driven. Integrating FourthWall’s exclusive data with Deep Root’s unique blended media database will help campaigns target their paid media in a far more effective way than they had previously.”
Alex Lundry, Co-founder of DRA
“If you look at campaigns and issue advocacy pushes, TV spend will generally represent 50-80% of budget, and yet the status quo is a surprising inability to ensure our TV creative is effective, and an inability to truly target our buys to segments in our vote file. FourthWall data will allow us to talk to the different segments of voters we have always seen in our vote files, but unable to target effectively on TV.”
Brian Stobie, Partner at 0ptimus.
"Simulmedia will use FourthWall data in combination with multiple other data sources…… enabling us to improve the value of the television inventory. That FourthWall Media provides demographic as well as second-by-second set top box viewing data will be invaluable in helping Simulmedia's media inventory partners increase yield and drive incremental revenue."
Dave Morgan, Simulmedia's founder and CEO
“Being able to target the right message to the right home is the single biggest opportunity awaiting the television advertising industry. Cable operators further benefit as they use significant local inventory for marketing their own products to existing subscribers. In a study we recently completed, examining 144 cable operator marketing campaigns covering an 18 month period, we found that ads that targeted their message to the right subscribers got a 70% better conversion rate than their overall campaign results.”
Seth Haberman, CEO of Visible World
“EBIF is driving advanced applications and services that are important to consumers and to Charter. We’re pleased to have successfully deployed FourthWall’s EBIF platform to our customers with Cisco set-tops and to have achieved this important milestone. Concurrent and FourthWall Media were key to our successful deployment and delivery of a universal platform to advertisers and programmers.”
Jim Heneghan, President, Charter Media
Mar 29:
FourthWall is seeking full-stack Java Enterprise Edition software engineers.
Mar 29:
FourthWall Media is seeking a senior product manager to build cool TV analytics products.