Cable Solutions

Data Collection

Complete, reliable data collection is essential to delivering on the MassiveData® promise of measureable, actionable television services. Our TVCollect™ technology collects second-by-second tuning, engagement, and diagnostics data across the full range of deployed set-top boxes by ARRIS/Motorola, Cisco, and Pace; and is easily ported to additional devices. TVCollect fits within a multi-tiered, fault tolerant architecture that protects against data loss and uses proprietary encryption for secure and optimized data transmission.

The collected tuning data includes linear TV, DVR, and VOD viewing events. The engagement data includes responses to interactive overlays and exposure data. And the diagnostics data includes set-top box model information, time since last reboot, box on/standby, in-band and out-of-band frequency and signal levels, plant information, channel map, network configuration, DVR health, VOD service information, crash and reset status, and many others.

Addressable Platform

FourthWall Media® has an Addressable Platform that enables advanced services across all major deployed set-top boxes. The platform consists of a certified set-top box client and backend server components to support linear addressable advertising, targeted overlays, and census-level data collection.

The Addressable Platform is based on a Virtual Machine (VM) architecture that implements the latest standards as VM applications. The advantage of this model is that it prevents new features from causing set-top boxes to reboot while leveraging core technology that has been proven and tested across a myriad of boxes and environments for over a decade. This approach provides a stable base from which to integrate expanding capabilities such as linear addressability and cross-platform application support.

The Addressable Platform is available with an EBIF user agent that is fully compliant with industry standards; it is RDK-ready and easily portable to new devices. In addition to conforming to industry standards, the platform makes use of critical patented technologies such as the Velox™ network bandwidth management that guarantees delivery of set-top box data while metering network utilization.

FourthWall Media has an established track record of deploying the Addressable Platform on ARRIS/Motorola, Cisco, and Pace hardware in millions of homes for numerous cable operators across the country.

Our Customers

“Partnering with FourthWall Media to produce the Mavs Team Widget is great for us.
We believe in the future of interactive television.”

- Mark Cuban, Dallas Mavericks owner 
on building the Mavericks Team Widget

“The buyergraphic approach to media has quickly gained favor with advertisers who seek to drive revenue and improve the return of each and every dollar spent on advertising. We continue to invest in methodologies, new solutions and collaborate with innovative companies like FourthWall to improve the benefits of our offerings. The alliance with FourthWall provides better reliability, stability and predictability to our clients.”
Mike Nazzaro, CEO, Nielsen Catalina Solutions
“What our relationship with FourthWall Media allows is access to a large stream of near real time set top box data. This data stream can be matched with individual voter information allowing Smart Media to know what specific programs voters prefer to view and when. It’s truly a revolutionary step for Smart Media and the political media buying industry, one that will bring a high degree of certainty to the media planning and programming decisions we make on behalf of our clients.”
Kyle Roberts, CEO, Smart Media Group
“With paid media, there is a huge opportunity to use data to be more targeted and efficient. We can save our clients substantial sums of money by optimizing their media buys, which is especially important for donor-supported organizations. FourthWall is exciting because it will mean more granular data, a faster turnaround time for our clients, and greater access to our services for small organizations and down-ticket races.”
Derek Turner, Director of Media Analytics, BlueLabs
“AMG is pleased to have entered into this agreement with FourthWall Media. We leveraged set-top box data and DVR data in 2012 to reach our audience by placing the right ads on the right programs. With FourthWall’s dynamic and granular data we are offering the same capabilities to consumer marketers who have been clamoring for better insights into their target audiences along with better efficiency in their media buys.”
Chauncey McLean, Analytics Media Group (AMG) COO
“Television continues to be campaigns’ dominant communications medium, but it has typically been the least data-driven. Integrating FourthWall’s exclusive data with Deep Root’s unique blended media database will help campaigns target their paid media in a far more effective way than they had previously.”
Alex Lundry, Co-founder of DRA
“If you look at campaigns and issue advocacy pushes, TV spend will generally represent 50-80% of budget, and yet the status quo is a surprising inability to ensure our TV creative is effective, and an inability to truly target our buys to segments in our vote file. FourthWall data will allow us to talk to the different segments of voters we have always seen in our vote files, but unable to target effectively on TV.”
Brian Stobie, Partner at 0ptimus.
"Simulmedia will use FourthWall data in combination with multiple other data sources…… enabling us to improve the value of the television inventory. That FourthWall Media provides demographic as well as second-by-second set top box viewing data will be invaluable in helping Simulmedia's media inventory partners increase yield and drive incremental revenue."
Dave Morgan, Simulmedia's founder and CEO
“Being able to target the right message to the right home is the single biggest opportunity awaiting the television advertising industry. Cable operators further benefit as they use significant local inventory for marketing their own products to existing subscribers. In a study we recently completed, examining 144 cable operator marketing campaigns covering an 18 month period, we found that ads that targeted their message to the right subscribers got a 70% better conversion rate than their overall campaign results.”
Seth Haberman, CEO of Visible World
“EBIF is driving advanced applications and services that are important to consumers and to Charter. We’re pleased to have successfully deployed FourthWall’s EBIF platform to our customers with Cisco set-tops and to have achieved this important milestone. Concurrent and FourthWall Media were key to our successful deployment and delivery of a universal platform to advertisers and programmers.”
Jim Heneghan, President, Charter Media