Complete, reliable data collection is essential to delivering on the MassiveData® promise of measureable, actionable television services. Our TVCollect™ technology collects second-by-second tuning, engagement, and diagnostics data across the full range of deployed set-top boxes by ARRIS/Motorola, Cisco, and Pace; and is easily ported to additional devices. TVCollect fits within a multi-tiered, fault tolerant architecture that protects against data loss and uses proprietary encryption for secure and optimized data transmission.
The collected tuning data includes linear TV, DVR, and VOD viewing events. The engagement data includes responses to interactive overlays and exposure data. And the diagnostics data includes set-top box model information, time since last reboot, box on/standby, in-band and out-of-band frequency and signal levels, plant information, channel map, network configuration, DVR health, VOD service information, crash and reset status, and many others.
FourthWall Media® has an Addressable Platform that enables advanced services across all major deployed set-top boxes. The platform consists of a certified set-top box client and backend server components to support linear addressable advertising, targeted overlays, and census-level data collection.
The Addressable Platform is based on a Virtual Machine (VM) architecture that implements the latest standards as VM applications. The advantage of this model is that it prevents new features from causing set-top boxes to reboot while leveraging core technology that has been proven and tested across a myriad of boxes and environments for over a decade. This approach provides a stable base from which to integrate expanding capabilities such as linear addressability and cross-platform application support.
The Addressable Platform is available with an EBIF user agent that is fully compliant with industry standards; it is RDK-ready and easily portable to new devices. In addition to conforming to industry standards, the platform makes use of critical patented technologies such as the Velox™ network bandwidth management that guarantees delivery of set-top box data while metering network utilization.
FourthWall Media has an established track record of deploying the Addressable Platform on ARRIS/Motorola, Cisco, and Pace hardware in millions of homes for numerous cable operators across the country.
“Partnering with FourthWall Media to produce the Mavs Team Widget is great for us.
We believe in the future of interactive television.”