Strategic partnership provides key set-top metrics for a new ZCorum diagnostics application utilizing data from FourthWall Media’s MassiveData DMP
Voter File Combined with Second-by-Second TV Viewership Data Produces Hundreds of Addressable Voter Segments for Campaigns
Patent Covers Data Collection and Compression Technology for Low Bandwidth Transmission Critical To Census-Level Measurement
Collective’s VISTO™ Advertising Hub and Audience Engine™ Advertising Network To Be Powered By FourthWall’s Census-Level Set-Top Box Data
Set-top box data used to provide insights for programmers and marketers
FourthWall Media’s second-by-second set-top box viewing information from approximately two million US households across 90 DMAs now available through AOL’s video buying platform
CHICAGO and DULLES, VA - Feb 9, 2015 - 4C Insights, Inc. and FourthWall Media®, the largest independent source of cable set-top box data, today announce a partnership that will combine, and expand 4C’s social and behavioral intelligence with FourthWall’s anonymous, non-aggregated granular viewership data from millions of set-top boxes. This will allow advertisers to plan and execute targeted media campaigns more effectively than ever before.
STARCOM MEDIAVEST GROUP, FOURTHWALL MEDIA AND ACXIOM PARTNER FOR ID-LEVEL PURCHASER ATTRIBUTION ANALYTICS