4C AND FOURTHWALL FUSE TV DATA AND SOCIAL MEDIA INSIGHTS TO DELIVER THE FUTURE OF TV ADVERTISING

CHICAGO and DULLES, VA - Feb 9, 2015 - 4C Insights, Inc. and FourthWall Media®, the largest independent source of cable set-top box data, today announce a partnership that will combine, and expand 4C’s social and behavioral intelligence with FourthWall’s anonymous, non-aggregated granular viewership data from millions of set-top boxes. This will allow advertisers to plan and execute targeted media campaigns more effectively than ever before.