Voter File Combined with Second-by-Second TV Viewership Data Produces Hundreds of Addressable Voter Segments for Campaigns


Wednesday, August 17, 2016

DULLES, VA, and WASHINGTON, DC, August 17, 2016 – FourthWall Media and Data Trust today announced a partnership that will create a unique feed utilizing Data Trust’s comprehensive data warehouse. Data Trust will connect FourthWall’s census-level television viewership data to its GOP dataset of over 190 million American voters from all 50 states. The integrated solution will help allied analytics companies build media and television-centric targeting solutions for their customers.

“Data Trust is committed to compiling and providing access to the foundational data right-of-center political and advocacy organizations need to persuade voters and win this November,” said John DeStefano, president of Data Trust. “Combining FourthWall’s television viewership data with the historical data only Data Trust offers will help our customers access more complete datasets than anyone else.”

Data Trust will use FourthWall’s anonymous household matching tool to sync with Data Trust’s voter file and create a unique feed of viewership information updated daily. Data Trust’s depth allows clients to append other information to those matched households, such as demographics, voting history and the like. As analytics firms and media buyers become more sophisticated, the ability to look at the TV viewing behavior of certain groups, such as first time Hispanic voters, becomes more and more valuable in the battle for votes and persuasion.

“Working with Data Trust is an opportunity to leverage our TV viewership data at a scale that we haven’t yet seen in the political space,” said Patrick Peters, GM of Politics and Advocacy for FourthWall Media. “This partnership will enable Data Trust to create a unique feed by matching their voter segments with second-by-second viewership data, yielding large samples of almost any segment their customers can imagine.”

About FourthWall Media, Inc.
FourthWall Media® delivers census-level viewing data, reports, analytics, and advanced advertising to television stakeholders who need to target the right audience with the right message. FourthWall’s TVPanel™ is the largest independent source of second-by-second cable viewing and diagnostics data that enables actionable messaging, measurement, and analytics for operators, programmers, agencies, advertisers, researchers, and analytics firms. Unlike traditional measurement companies, FourthWall Media works closely with cable operators by providing embedded device-level expertise and technology that allows the collection and processing of ultra-precise TV viewing data. FourthWall Media is headquartered in Dulles, VA and can be found online at

About Data Trust
Data Trust is a premier right-of-center voter file and data management company with a mission to provide the lowest cost, highest quality, and most efficient political data to right-of-center organizations. Its warehouse includes thousands of data points for over 190 million voters, updated daily and easily accessible. Data Trust has an exclusive list exchange agreement with the Republican National Committee. For more information, please visit