Enhanced interactivity on TV sets comes to more consumers in Charter markets
Tuesday, May 10, 2011
St. Louis, Missouri—Charter Communications, Inc. (NASDAQ: CHTR) the nation’s fourth largest cable operator, serving more than 5 million U.S. customers, has deployed more than one million EBIF-enabled digital set-top boxes in nearly all its communities utilizing Cisco set-top boxes. With EBIF (Enhanced TV Binary Interchange Format), Charter has taken major steps in advancing interactivity on TV sets.
Charter worked closely with Concurrent (NASDAQ: CCUR) and FourthWall Media in the EBIF platform’s rollout and validation. FourthWall Media supplied its standards-based, I05-compliant EBIF Platform and User Agent, and Concurrent provided overall program management and back-end reporting technology.
“EBIF is driving advanced applications and services that are important to consumers and to Charter,” said Jim Heneghan, President, Charter Media. “We’re pleased to have successfully deployed FourthWall’s EBIF platform to our customers with Cisco set-tops and to have achieved this important milestone. Concurrent and FourthWall Media were key to our successful deployment and delivery of a universal platform to advertisers and programmers.”
Charter’s milestone is part of an industry-wide goal to bring application development and distribution for advanced advertising, t-commerce and interactivity enhancements on national cable networks to fruition.
“FourthWall Media is thrilled to see our EBIF User Agent and Platform Server working in so many Charter households,” said Tim Peters, FourthWall CEO. “Charter is among many cable operators successfully deploying EBIF technology, and we look forward to further collaboration with Charter and Concurrent.”
“We are pleased to have joined forces with FourthWall Media in providing Charter with an EBIF solution combined with our cross services data platform enabling advanced interactive applications and advertising capabilities,” said Paul Haddad, Concurrent senior vice president, Media Data and Advertising Solutions. “FourthWall Media is a recognized leader in EBIF technology and when combined with our proven track record in the media data arena, the result is an exciting, powerful partnership that benefits our industry and the customers we serve.”
Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.
About FourthWall Media
FourthWall Media™ is an Emmy-nominated media company driving the creative revolution in interactive television through solutions that break through the ‘fourth wall’ to engage audiences, extend subscriber loyalty and deliver detailed measurement and reporting. The company’s EBIF solutions include the Ad Widgets® end-to-end advertising system, AdAim™ Audience Measurement Suite, TV Widgets® applications such as eBay on TV, Fantasy Football and Yellow Pages on TV; and a technology platform for Cisco, Motorola and tru2way set-top boxes. FourthWall Media products and technology are distributed through partnerships with Comcast Media Center, Time Warner Cable, Charter Communications, Rovi, DISH Network, and several other MSOs, and have been deployed in over 24 million set-top boxes. Learn more at www.fourthwallmedia.tv
About Concurrent?Concurrent (NASDAQ: CCUR) is a global leader in innovative solutions that enable the seamless delivery, management and monetization of video on any screen. Built on a solid foundation of video firsts and Emmy® Award winning technology, Concurrent’s screen-independent video delivery and media data solutions create a truly holistic, 360-degree view of the consumer video experience. By harnessing the full potential of video, Concurrent provides customers in the cable, telco, wireless, web, advertising and content development industries with new revenue opportunities such as advanced advertising. Concurrent’s video solutions are built upon a rich heritage of high-performance real-time technology, which also powers solutions for the defense, aerospace, automotive and financial industries. Visit www.ccur.com for further information.
Anita Lamont John Totaro Concurrent Media Relations
Charter Fourth Wall Media Jackie Parker – Arketi Group
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