Makes Second-by-Second Data Collection Possible and Reliable
Thursday, October 2, 2014
Dulles, VA, October 2 – FourthWall Media®, the largest independent source of cable set-top box viewing data, announced today that the U.S. Patent office has approved a patent for its Velox™ bandwidth management and optimization technologies: Network Bandwidth Regulation Using Traffic Scheduling. As part of FourthWall Media’s foundational software, Velox makes second-by-second data collection possible on the full range of set-top boxes deployed by US cable operators.
Velox provides the two most critical functions in data transmission in the cable network infrastructure: guaranteed data delivery and bandwidth management. This is especially important in cable environments where the return data path is a valuable and scarce resource, shared by all the system components and applications. Velox guarantees the data transmission within this network, overcoming some of the shortcomings of the less reliable UDP (User Datagram Protocol) transmission. In addition, it implements predictive scheduling and coordination to regulate and optimize bandwidth use on the limited upstream return channel while preventing dangerous bandwidth spikes.
“FourthWall’s MassiveData® division has been delivering second-by-second viewership data for all channels from millions of cable set-top boxes,” said Dr. Louis Slothouber, Chief Scientist and Co-Founder of FourthWall Media. “Velox makes this possible. It leapfrogs some of the existing cable bandwidth management technologies, including our own HyperGate service, in both performance and adjustability. Recently we announced a new product, Precision Diagnostics™, which allows cable systems to actively monitor the health of each individual set-top box and its connectivity to the headend. With the volume of data sent from the set-top box including viewership data and diagnostic information, Velox is a critical technology in collecting this information in a timely, reliable manner. The result is a complete, usable dataset that can benefit all television stakeholders. We are very pleased with the grant of our newest patent.”
About FourthWall Media
FourthWall Media® (www.fourthwallmedia.tv) is a leading provider of platform technology for Cisco, Motorola, Pace and tru2way set-top boxes. Its products are in use by a broad range of U.S. cable operators. FourthWall’s MassiveData® division delivers data, metrics and analytics that allow ad agencies, marketers, programmers and schedulers the ability to better predict consumer behavior, validate the predictions over time, and employ marketing dollars more effectively. MassiveData provides television data and audience analytics to a growing list of advertisers and media research companies. FourthWall Media’s corporate headquarters are in Dulles, VA.
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