CHICAGO and DULLES, VA - Feb 9, 2015 - 4C Insights, Inc. and FourthWall Media®, the largest independent source of cable set-top box data, today announce a partnership that will combine, and expand 4C’s social and behavioral intelligence with FourthWall’s anonymous, non-aggregated granular viewership data from millions of set-top boxes. This will allow advertisers to plan and execute targeted media campaigns more effectively than ever before.
STARCOM MEDIAVEST GROUP, FOURTHWALL MEDIA AND ACXIOM PARTNER FOR ID-LEVEL PURCHASER ATTRIBUTION ANALYTICS
Makes Second-by-Second Data Collection Possible and Reliable
Adds nearly 1 million new cable set-top-box households
Interactive Television Commercials Use Certified Ad Widgets That Require No Additional Testing
FourthWall to Provide Television Usage Data to Multiple WPP Agencies
Device Profiles Preserve Privacy While Delivering Customized Experiences
DULLES, Va., June 19, 2013 /PRNewswire/ -- FourthWall Media(TM), the leading provider of cable platform technology and the largest independent source of set-top box viewing data, announced today that the US Patent office has allowed a patent for its Dynamic Application Insertion Technology.
To Improve Simulmedia's Ability to Increase CPMs on Under-Yielding Cable Network and Cable Operator Inventory
Ad Widgets includes VOD Telescoping and Addressable Versioning, creating a more dynamic experience for advertisers and consumers