Cable operators focus diligently on decreasing their customer support costs and improving customer retention. They also strive to increase profitability by decreasing programming costs and driving new revenue. FourthWall Media®, through its MassiveData® division, has a suite of data and advertising products to help operators achieve these mission-critical objectives.  They include Precision Diagnostics, TVCollect, Reveal measurement reports, and addressable advertising support.


One such data product is Precision Diagnostics™. The cost of a truck roll to a cable operator is considerable as are unnecessary service calls. Precision Diagnostics is a tool for cable operators to monitor their physical plant to detect and pinpoint problems in advance of customer disruptions. Precision Diagnostics reports on detailed return path data collected across an Operator's entire footprint to monitor the health of devices and the cable network overall. The diagnostic data collected includes set-top box model information, frequency and signal levels, plant and network information, DVR health, VOD service information, crash and reset status and many others. Heading off service problems even before they happen not only holds down costs, it can help retention and customer perception through improved operations.

Precision Diagnostics also provides the basis for essential churn analytics that identify potentially at-risk subscribers. Empowered by this data, operators can intervene early in the process to improve customer satisfaction and prevent a subscriber from dropping their service.  Understanding the root causes of churn allows operators to take preventive measures and preserve their customer base.


TV programming costs are spiraling upwards. To reign them in cable operators need to have a clear understanding of which networks are highly valued among their subscriber base, and second-by-second viewing data can provide this clarity. TVCollect™ gathers the second-by-second tuning events from all digital set-top boxes for all channels deployed system wide. TVCollect runs on ARRIS/Motorola, Cisco, and Pace hardware and has been running in market in millions of homes for several years. It’s a proven battle-tested technology that is both secure and reliable.

The Reveal™ Portal uses the data collected to provide measurement reports that answer questions about which channels and programs subscribers are viewing, including DVR playback measurement for live, same day, C3 and C7 reporting. No longer do you need to accept a network’s national data, you can discover what specifically is happening with your subscribers across your systems.


FourthWall Media also helps operators achieve another important objective; drive new revenue.  Ad Widgets® is an addressable interactive advertising solution that enables targeted overlays on 30-second spots. The overlays deliver interactive features including: billboards, voting & polling, request for information, click-to-call, VOD telescoping, and MSO cross-sell/up-sell.

Ad Widgets can be targeted to run across a footprint, a market, in specific zones or ZIP codes, or in specific groupings of set-top boxes. Ad Widgets are also addressable by custom-supplied subscriber lists (such as Ford owners), self-selection from voting & polling results, previous exposures, or a combination of multiple factors. For subscribers not being addressed, the targeting process can prevent the overlay from being displayed, leaving the commercial to run as usual.

FourthWall Media also offers an Addressable Platform to operators that need a way to support addressability of liner advertising as well as the Ad Widgets interactive overlays. This platform has been proven in market across the full range of deployed set-top boxes and has been integrated with Visible World to enable switching for linear addressability.

Our Customers

“Partnering with FourthWall Media to produce the Mavs Team Widget is great for us.
We believe in the future of interactive television.”

- Mark Cuban, Dallas Mavericks owner 
on building the Mavericks Team Widget

“The buyergraphic approach to media has quickly gained favor with advertisers who seek to drive revenue and improve the return of each and every dollar spent on advertising. We continue to invest in methodologies, new solutions and collaborate with innovative companies like FourthWall to improve the benefits of our offerings. The alliance with FourthWall provides better reliability, stability and predictability to our clients.”
Mike Nazzaro, CEO, Nielsen Catalina Solutions
“What our relationship with FourthWall Media allows is access to a large stream of near real time set top box data. This data stream can be matched with individual voter information allowing Smart Media to know what specific programs voters prefer to view and when. It’s truly a revolutionary step for Smart Media and the political media buying industry, one that will bring a high degree of certainty to the media planning and programming decisions we make on behalf of our clients.”
Kyle Roberts, CEO, Smart Media Group
“With paid media, there is a huge opportunity to use data to be more targeted and efficient. We can save our clients substantial sums of money by optimizing their media buys, which is especially important for donor-supported organizations. FourthWall is exciting because it will mean more granular data, a faster turnaround time for our clients, and greater access to our services for small organizations and down-ticket races.”
Derek Turner, Director of Media Analytics, BlueLabs
“AMG is pleased to have entered into this agreement with FourthWall Media. We leveraged set-top box data and DVR data in 2012 to reach our audience by placing the right ads on the right programs. With FourthWall’s dynamic and granular data we are offering the same capabilities to consumer marketers who have been clamoring for better insights into their target audiences along with better efficiency in their media buys.”
Chauncey McLean, Analytics Media Group (AMG) COO
“Television continues to be campaigns’ dominant communications medium, but it has typically been the least data-driven. Integrating FourthWall’s exclusive data with Deep Root’s unique blended media database will help campaigns target their paid media in a far more effective way than they had previously.”
Alex Lundry, Co-founder of DRA
“If you look at campaigns and issue advocacy pushes, TV spend will generally represent 50-80% of budget, and yet the status quo is a surprising inability to ensure our TV creative is effective, and an inability to truly target our buys to segments in our vote file. FourthWall data will allow us to talk to the different segments of voters we have always seen in our vote files, but unable to target effectively on TV.”
Brian Stobie, Partner at 0ptimus.
"Simulmedia will use FourthWall data in combination with multiple other data sources…… enabling us to improve the value of the television inventory. That FourthWall Media provides demographic as well as second-by-second set top box viewing data will be invaluable in helping Simulmedia's media inventory partners increase yield and drive incremental revenue."
Dave Morgan, Simulmedia's founder and CEO
“Being able to target the right message to the right home is the single biggest opportunity awaiting the television advertising industry. Cable operators further benefit as they use significant local inventory for marketing their own products to existing subscribers. In a study we recently completed, examining 144 cable operator marketing campaigns covering an 18 month period, we found that ads that targeted their message to the right subscribers got a 70% better conversion rate than their overall campaign results.”
Seth Haberman, CEO of Visible World
“EBIF is driving advanced applications and services that are important to consumers and to Charter. We’re pleased to have successfully deployed FourthWall’s EBIF platform to our customers with Cisco set-tops and to have achieved this important milestone. Concurrent and FourthWall Media were key to our successful deployment and delivery of a universal platform to advertisers and programmers.”
Jim Heneghan, President, Charter Media
Mar 29:
FourthWall is seeking full-stack Java Enterprise Edition software engineers. https://t.co/RGKCNCO47S
Mar 29:
FourthWall Media is seeking a senior product manager to build cool TV analytics products. https://t.co/bTKnglEaev