The Reveal Analytics Platform

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Targeting, Planning, Measuring. Powerful Insights and Analysis
at Your Fingertips.

Our Reveal Analytics Platform is built on top of the MassiveData® DMP, and is fueled with 5 years of second-by-second viewing data from millions of households.

Choosing Custom Audiences

Powered by our patented matching tools and data from leading demographics companies, you can create a custom audience in minutes by defining them demographically, matching them based on viewing behavior, or matching 1st party data. Then you’re off and running, gaining valuable insights into any programs, channels or ads they’ve viewed. 

Program and Channel Reports

Five years’ of historic data fuels our viewing data engine. You can report on any program, channel or network, along with any audience you’ve created, to see reach, rating, share and minutes viewed in almost any time configuration. Want to know how many Ford owners watched NFL games over the last 2 seasons, or what viewers of The Walking Dead watch when TWD isn’t on? Easy. 

Ad Analysis and Planning

Reveal allows you to upload ad campaigns and report on exactly who saw each spot, calculate reach and frequency, determine the demographics of viewers, and understand how effectively you reached your defined target audience. As early as 1pm the next day, you can see how your campaign is performing, and see how to improve your next campaign. 

Dynamic Dashboards

To make life even easier, Reveal helps organized your data strategy. Reports, analysis and audiences can be grouped onto dashboards, and scheduled to run so they’re updated as needed with fresh data. Reports, audiences, and dashboards can also be shared across your work groups. 

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MassiveData® TV DMP 


The End to End Platform Powering Your TV Data Strategies. 

For years, we have used our MassiveData® DMP to collect and process hundreds of millions of viewing events every day, generating clean, relatable sets of data to deliver answers, not headaches.

Data Collection and Ingestion

We collect and ingest raw data from set top boxes and other devices using patented and proven methods. Our set top box data collection software, known as TV Collect, resides on millions of set top boxes, operating seamlessly within the cable infrastructure and ecosystem.

Normalizing and Processing

The MassiveData® DMP rapidly and easily onboards diverse datasets, including demographic data, program data, time zone information, ad pricing and more, normalizing them all, and uses a patented matching process to append data at a household level. 

Managing and Storing

We unify and  integrate datasets in a high performance storage infrastructure to ensure that data is easily and quickly accessible to the Reveal Analytics Platform, as well as providing turnkey integration with other interfaces and business systems. 

Outputs and Analytics

An extensive analytics toolset produces output modules for different business needs: operations, measurement, media analysis, planning, and more, as well as feeding our Reveal Analytics Platform. 

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