The Reveal Analytics Platform
Targeting, Planning, Measuring. Powerful Insights and Analysis
at Your Fingertips.
Our Reveal Analytics Platform is built on top of the MassiveData® DMP, and is fueled with 5 years of second-by-second viewing data from millions of households.
Choosing Custom Audiences
Powered by our patented matching tools and data from leading demographics companies, you can create a custom audience in minutes by defining them demographically, matching them based on viewing behavior, or matching 1st party data. Then you’re off and running, gaining valuable insights into any programs, channels or ads they’ve viewed.
Program and Channel Reports
Five years’ of historic data fuels our viewing data engine. You can report on any program, channel or network, along with any audience you’ve created, to see reach, rating, share and minutes viewed in almost any time configuration. Want to know how many Ford owners watched NFL games over the last 2 seasons, or what viewers of The Walking Dead watch when TWD isn’t on? Easy.
Ad Analysis and Planning
Reveal allows you to upload ad campaigns and report on exactly who saw each spot, calculate reach and frequency, determine the demographics of viewers, and understand how effectively you reached your defined target audience. As early as 1pm the next day, you can see how your campaign is performing, and see how to improve your next campaign.
To make life even easier, Reveal helps organized your data strategy. Reports, analysis and audiences can be grouped onto dashboards, and scheduled to run so they’re updated as needed with fresh data. Reports, audiences, and dashboards can also be shared across your work groups.